Toyota, Lexus and Scion brands received a combined six segment awards in the 2010 J.D. Power and Associates Initial Quality Study

TORRANCE, Calif., June 17, 2010 — Toyota Motor Sales (TMS), U.S.A., Inc., today announced that its Toyota, Lexus and Scion brands received a combined six segment awards in the 2010 J.D. Power and Associates Initial Quality Study (IQS), more than any other manufacturer.
“We are very pleased to have earned the six segment awards and by the strong showing of our Lexus brand and the Scion xB in the 2010 IQS,” said Jim Lentz, president and chief operating officer, TMS.
Lentz continued: “The IQS 90-day feedback is one measurement – along with warranty claims, long-term durability, resale value and buyer loyalty – that helps us gauge the overall quality of our products. We stand behind our strong performance in these and other areas and remain firmly committed to ensuring the superior quality, safety and long-term value of our cars and trucks.”
“We’re very pleased that Toyota continues to win awards for its commitment to quality,” said Jeff Wood, President of Don Wood Toyota. “Quality is the main reason Toyota drivers are so loyal to the brand.”
Lexus LS Shows Fewest Quality Problems in the Industry
Lexus ranked fourth among all nameplates in the 2010 IQS with 88 problems per 100 vehicles (PP100). Among individual models, the Lexus LS earned the distinction of fewest quality problems in the industry, with just 55 PP100.
Lexus also captured three segment awards to tie for the most awards of any nameplate in this year’s study. These include the Lexus GS for Midsize Premium Car, the Lexus GX 460 for Midsize Premium Crossover/SUV, and the Lexus LS 460 for Large Premium Car. This is the third year in a row that the LS had placed first in its segment and the 10th time in 13 years that the LS has been at the top of its segment.
Toyota Receives Two Segment Awards,
The FJ Cruiser received the segment award for the Compact Crossover/SUV, while the Sienna ranks highest in the Midsize Van segment for the second year in row.
Scion Continues to Rise in the Ranks
The Scion nameplate moved up again in this year’s study, from 20th to 18th with 114 PP100, an improvement of four PP100. The Scion xB earned the 2010 segment award for Compact Multipurpose Vehicle, while the Scion tC improved by 10 PP100 to 109 PP100.
Production Facilities Earn Top Honors
Toyota production facilities once again took the top three honors in the Asia Pacific region for 2010. The Kyushu 2 plant (IS line, ES 350, RX line) earned the Gold Award with 32 PP100; the Tahara 3 plant (GS line, IS sedans, LS 460) earned the Silver Award with 33 PP100; and the Kyushu 1 plant (HS 250h, RX line) earned the bronze award with 37 PP100.
For the North and South America region, the Cambridge, Ontario, Canada, plant (RX 350) earned a Gold Award with 30 PP100.
Toyota Segment Awards Chart
Model
IQS Segment
Problems per 100
Lexus LS 460
Large Premium Car
55
Lexus GS
Midsize Premium Car
75
Toyota FJ Cruiser
Compact Crossover/SUV
83
Lexus GX 460
Midsize Premium Crossover/SUV
84
Toyota Sienna
Midsize Van
102
Scion xB
Compact Multipurpose Vehicle
108

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